Sales Managers
SOC 11-2022 · 2024-2034
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
How the U.S. Department of Labor describes this work. Published in English only.
What California expects of this job
- Typical pay in California
- $137,173per year
- Projected openings
- 88,500
- Projected change
- +2.9%
- Usually needs
- Bachelor's degree
Bright Outlook — a U.S. Department of Labor designation
Rapid Growth
The Department's own designation, made from its national projections. It is not this project's assessment and it is not California's: every other figure on this page comes from California's projection, which can point the other way and for some occupations does.
Skills this work uses most
O*NET, the U.S. Department of Labor's occupation database, rates how important each of these is to this work, and they are listed in that order, most important first. The ratings themselves are not shown, because the data carries the number without the scale it was measured on. The names are as published, in English.
- Active Listening
- Negotiation
- Speaking
- Critical Thinking
- Persuasion
- Management of Personnel Resources
Pay by region
| Region | Typical pay in California | Projected openings |
|---|---|---|
| San Francisco-San Mateo-Redwood City MD (San Francisco and San Mateo Counties) | $206,921 | 8,550 |
| San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) | $204,167 | 7,760 |
| Oakland-Fremont-Berkeley MD (Alameda and Contra Costa Counties) | $152,325 | 5,470 |
| Anaheim-Santa Ana-Irvine MD (Orange County) | $131,620 | 9,270 |
| Napa MSA (Napa County) | $128,784 | 470 |
| San Rafael MD (Marin County) | $128,591 | 550 |
| San Diego-Chula Vista-Carlsbad MSA (San Diego County) | $127,756 | 6,930 |
| Los Angeles-Long Beach-Glendale MD (Los Angeles County) | $127,306 | 20,700 |
| Santa Maria-Santa Barbara MSA (Santa Barbara County) | $120,300 | 790 |
| Santa Rosa-Petaluma MSA (Sonoma County) | $108,383 | 1,030 |
| Sacramento-Roseville-Folsom MSA (El Dorado, Placer, Sacramento, and Yolo Counties) | $107,914 | 4,270 |
| Oxnard-Thousand Oaks-Ventura MSA (Ventura County) | $106,499 | 1,460 |
| Vallejo MSA (Solano County) | $105,480 | 530 |
| Stockton-Lodi MSA (San Joaquin County) | $104,625 | 940 |
| Santa Cruz-Watsonville MSA (Santa Cruz County) | $102,414 | 380 |
| Hanford-Corcoran MSA (Kings County) | $101,600 | 90 |
| Salinas MSA (Monterey County) | $101,437 | 590 |
| Riverside-San Bernardino-Ontario MSA (Riverside and San Bernardino Counties) | $101,294 | 6,060 |
| San Luis Obispo-Paso Robles MSA (San Luis Obispo County) | $100,632 | 480 |
| Fresno MSA (Fresno and Madera Counties) | $98,961 | 1,430 |
| Bakersfield-Delano MSA (Kern County) | $97,159 | 1,020 |
| Yuba City MSA (Sutter and Yuba Counties) | $96,823 | 150 |
| Redding MSA (Shasta County) | $94,337 | 240 |
| Merced MSA (Merced County) | $92,076 | 210 |
| Modesto MSA (Stanislaus County) | $92,076 | 670 |
| Chico MSA (Butte County) | $90,548 | 260 |
| El Centro MSA (Imperial County) | $89,672 | 200 |
| Visalia MSA (Tulare County) | $88,542 | 510 |
| North Coast Region (Del Norte, Humboldt, Lake, and Mendocino Counties) | $86,973 | 300 |
| North Valley-Northern Mountains Region (Colusa, Glenn, Lassen, Modoc, Nevada, Plumas, Sierra, Siskiyou, Tehama, and Trinity Counties) | $86,057 | 330 |
| Eastern Sierra-Mother Lode Region (Alpine, Amador, Calaveras, Inyo, Mariposa, Mono, and Tuolumne Counties) | $85,272 | 200 |
What the pay actually ranges across
- The lowest-paid tenth earn under
- $65,511
- A quarter earn under
- $92,740
- Half earn under
- $137,173
- Three quarters earn under
- $210,178
- The highest-paid tenth earn over
- $305,623
A median is one point. These are the federal Bureau of Labor Statistics' 2026 figures for California, and they say how far apart the people doing this job actually are. Read them as the spread across everyone already in the work — not as a starting wage and not as a promise about where anyone lands.
Similar work
O*NET, the U.S. Department of Labor's occupation database, names these as occupations involving work similar to this one — its own reading of the job, not a grouping by code. They keep O*NET's order, and only those California publishes a projection for are shown.
| Occupation | Typical pay in California | Projected openings | Projected change |
|---|---|---|---|
| Marketing Managers | $196,868 | 49,260 | +8.1% |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $81,587 | 164,660 | +4.7% |
| Market Research Analysts and Marketing Specialists | $96,289 | 122,600 | +9.4% |
| Advertising and Promotions Managers | $170,036 | 3,210 | +2.6% |
| Purchasing Managers | $162,511 | 5,980 | +3.9% |
| General and Operations Managers | $126,477 | 264,410 | +6.7% |
Programs that train for this job — 22
General Business Certificate of Achievement
City College of San Francisco · San Francisco · $814
- Working 6 months later
- Not reported
- Earnings in one quarter after
- Not reported
Retail Business Management Certificate of Achievement
Lemoore College · Lemoore · $2,854
- Working 6 months later
- Not reported
- Earnings in one quarter after
- Not reported
Project Management Essentials with CAPM Prep
Loyola Marymount University - LMU Extension · Los Angeles · $2,233
- Working 6 months later
- 79%
- Earnings in one quarter after
- $18,984
Certificate in Business Management of Entertainment (Hybrid)
UCLA Extension · Los Angeles · $7,455
- Working 6 months later
- 35%
- Earnings in one quarter after
- $11,251
Business- Management Associate of Science Degree
Mendocino College · Ukiah · $6,960
- Working 6 months later
- Not reported
- Earnings in one quarter after
- Not reported
Business- Management Certificate of Achievement
Mendocino College · Ukiah · $1,908
- Working 6 months later
- Not reported
- Earnings in one quarter after
- Not reported
Digital Marketing & Communications (Online)
UC Irvine Continuing Education · Irvine · $3,725
- Working 6 months later
- 35%
- Earnings in one quarter after
- $12,000
Sales Operations Science
UCSC Silicon Valley Extension · Santa Clara · $3,820
- Working 6 months later
- Not reported
- Earnings in one quarter after
- Not reported
Marketing Management Certificate
UCSC Silicon Valley Extension · Santa Clara · $6,770
- Working 6 months later
- 70%
- Earnings in one quarter after
- $17,663
Lean Six Sigma Green and Black Belt - Pathway 2
UCSD Division of Extended Studies · La Jolla · $6,390
- Working 6 months later
- 100%
- Earnings in one quarter after
- Not reported
Outcomes cover more than this program The provider filed these figures against more than the program named — several of its programs, or the whole institution. They are shown because they are real, and nothing here ranks or rates them, because they do not describe this program.
Lean Six Sigma Green and Black Belt - Pathway 1
UCSD Division of Extended Studies · La Jolla · $6,390
- Working 6 months later
- 100%
- Earnings in one quarter after
- Not reported
Outcomes cover more than this program The provider filed these figures against more than the program named — several of its programs, or the whole institution. They are shown because they are real, and nothing here ranks or rates them, because they do not describe this program.
Digital Marketing
UCSD Division of Extended Studies · La Jolla · $4,025
- Working 6 months later
- 81%
- Earnings in one quarter after
- $9,119
Business Administration
Ventura Adult and Continuing Education · Ventura · $7,774
- Working 6 months later
- 86%
- Earnings in one quarter after
- $11,000
Outcomes cover more than this program The provider filed these figures against more than the program named — several of its programs, or the whole institution. They are shown because they are real, and nothing here ranks or rates them, because they do not describe this program.
Business: Management (Associate in Science)
Allan Hancock College · Santa Maria · $4,986
- Working 6 months later
- 58%
- Earnings in one quarter after
- $13,311
Business: Marketing (Associate in Science)
Allan Hancock College · Santa Maria · $4,710
- Working 6 months later
- 70%
- Earnings in one quarter after
- $13,072
Bus: Advanced General Business Certificate
Diablo Valley College · Pleasant Hill · $2,209
- Working 6 months later
- Not reported
- Earnings in one quarter after
- Not reported
Business: Management & Leadership Studies
Diablo Valley College · Pleasant Hill · $2,455
- Working 6 months later
- Not reported
- Earnings in one quarter after
- Not reported
BUS: Associate of Science Degree Business
Diablo Valley College · Pleasant Hill · $4,677
- Working 6 months later
- Not reported
- Earnings in one quarter after
- Not reported
General Business- BC
Kern Community College District · Bakersfield · $1,600
- Working 6 months later
- Not reported
- Earnings in one quarter after
- Not reported
Business CC
Kern Community College District · Bakersfield · $2,650
- Working 6 months later
- Not reported
- Earnings in one quarter after
- Not reported
Business Administration
Sonoma State University · Rohnert Park · $26,082
- Working 6 months later
- 95%
- Earnings in one quarter after
- Not reported
Associate of Science in Business Administration
Agape College of Business and Science · Fresno · $19,829
- Working 6 months later
- 67%
- Earnings in one quarter after
- $19,435