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Market Research Analysts and Marketing Specialists

SOC 13-1161 · 2024-2034

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

How the U.S. Department of Labor describes this work. Published in English only.

What California expects of this job

Typical pay in California

$96,289per year

Projected openings

122,600

Projected change

+9.4%

Usually needs

Bachelor's degree

Skills this work uses most

O*NET, the U.S. Department of Labor's occupation database, rates how important each of these is to this work, and they are listed in that order, most important first. The ratings themselves are not shown, because the data carries the number without the scale it was measured on. The names are as published, in English.

1. Critical Thinking
2. Reading Comprehension
3. Writing
4. Speaking
5. Complex Problem Solving
6. Active Listening

Pay by region

What the pay actually ranges across

The lowest-paid tenth earn under

$49,253

A quarter earn under

$66,385

Half earn under

$96,289

Three quarters earn under

$136,889

The highest-paid tenth earn over

$184,647

A median is one point. These are the federal Bureau of Labor Statistics' 2026 figures for California, and they say how far apart the people doing this job actually are. Read them as the spread across everyone already in the work — not as a starting wage and not as a promise about where anyone lands.

Similar work

O*NET, the U.S. Department of Labor's occupation database, names these as occupations involving work similar to this one — its own reading of the job, not a grouping by code. They keep O*NET's order, and only those California publishes a projection for are shown.

Programs that train for this job — 26

• System Administrator - CompTIA Network+ Certification Prep

  Antelope Valley Adult School · Lancaster · $450

  Working 6 months later

  Not reported

  Earnings in one quarter after

  Not reported

• Marketing Certificate of Achievement

  City College of San Francisco · San Francisco · $860

  Working 6 months later

  Not reported

  Earnings in one quarter after

  Not reported

• Advanced Cybersecurity Certificate of Accomplishment

  City College of San Francisco · San Francisco · $722

  Working 6 months later

  Not reported

  Earnings in one quarter after

  Not reported

• Certified Digital Marketing

  Loyola Marymount University - LMU Extension · Los Angeles · $3,095

  Working 6 months later

  54%

  Earnings in one quarter after

  $15,187

• Digital Marketing Certificate (Online)

  UCLA Extension · Los Angeles · $4,340

  Working 6 months later

  50%

  Earnings in one quarter after

  $15,250

  Outcomes cover more than this program The provider filed these figures against more than the program named — several of its programs, or the whole institution. They are shown because they are real, and nothing here ranks or rates them, because they do not describe this program.

• Digital Marketing Certificate (Hybrid)

  UCLA Extension · Los Angeles · $4,350

  Working 6 months later

  52%

  Earnings in one quarter after

  $15,250

  Outcomes cover more than this program The provider filed these figures against more than the program named — several of its programs, or the whole institution. They are shown because they are real, and nothing here ranks or rates them, because they do not describe this program.

• Digital Marketing Certificate

  UCLA Extension · Los Angeles · $4,350

  Working 6 months later

  51%

  Earnings in one quarter after

  $15,250

  Outcomes cover more than this program The provider filed these figures against more than the program named — several of its programs, or the whole institution. They are shown because they are real, and nothing here ranks or rates them, because they do not describe this program.

• Digital Marketing Science

  UCSC Silicon Valley Extension · Santa Clara · $3,425

  Working 6 months later

  57%

  Earnings in one quarter after

  Not reported

• Clear Digital Labs Pre-Apprenticeship Program

  Clear Digital Labs · Carlsbad · $7,000

  Working 6 months later

  Not reported

  Earnings in one quarter after

  Not reported

• Clear Digital Labs Digital Marketing Apprenticeship Program

  Clear Digital Labs · Carlsbad · $7,000

  Working 6 months later

  Not reported

  Earnings in one quarter after

  Not reported

• E-Commerce Specialist Apprenticeship

  Rightvarsity Technologies, LLC · San Jose · $11,453

  Working 6 months later

  Not reported

  Earnings in one quarter after

  Not reported

• AI - Enhanced Digital Marketing Strategy and Analytics

  California Institute of Career Development · San Jose · $9,300

  Working 6 months later

  93%

  Earnings in one quarter after

  $19,000

• Business Intelligence Analysis (Online)

  UCSD Division of Extended Studies · La Jolla · $4,345

  Working 6 months later

  32%

  Earnings in one quarter after

  $21,055

• Business Information - Marketing Specialist

  College of the Desert · Palm Desert · $940

  Working 6 months later

  4%

  Earnings in one quarter after

  Not reported

  Outcomes cover more than this program The provider filed these figures against more than the program named — several of its programs, or the whole institution. They are shown because they are real, and nothing here ranks or rates them, because they do not describe this program.

• Visual Communications and Digital Marketing

  Ventura Adult and Continuing Education · Ventura · $8,267

  Working 6 months later

  100%

  Earnings in one quarter after

  $12,000

• PMI-ACP Exam Prep and MS Project

  Amfasoft · Fremont · $6,000

  Working 6 months later

  Not reported

  Earnings in one quarter after

  Not reported

• Cybersecurity Technician

  Venice Skills Center - LAUSD · Venice · $3,281

  Working 6 months later

  33%

  Earnings in one quarter after

  $15,965

• Content Marketing: Certificate of Achievement

  Napa Valley College · Napa · $1,461

  Working 6 months later

  Not reported

  Earnings in one quarter after

  Not reported

• Marketing Innovation and Strategy

  IvyBright.org · Carlsbad · $199

  Working 6 months later

  63%

  Earnings in one quarter after

  Not reported

• Certificate in Digital Marketing & Analytics

  California State University, East Bay, University Extension · Hayward · $2,000

  Working 6 months later

  Not reported

  Earnings in one quarter after

  Not reported

• BUS: Digital Marketing Certificate

  Diablo Valley College · Pleasant Hill · $1,844

  Working 6 months later

  Not reported

  Earnings in one quarter after

  Not reported

• Bus: Business Marketing Certificate

  Diablo Valley College · Pleasant Hill · $2,220

  Working 6 months later

  100%

  Earnings in one quarter after

  Not reported

• Small Business Execution (NC)-BC

  Kern Community College District · Bakersfield · $0

  Working 6 months later

  Not reported

  Earnings in one quarter after

  Not reported

• Computer Network Administrator/A+, Network+

  Oxford Institute of Technology · Tarzana · $3,940

  Working 6 months later

  40%

  Earnings in one quarter after

  $12,500

• Microsoft Office User Specialist/QuickBooks/Computerized Accounting

  Oxford Institute of Technology · Tarzana · $3,000

  Working 6 months later

  59%

  Earnings in one quarter after

  $11,250

• Data Analytics Career Track

  SlideRule Labs, Inc. dba Springboard · San Francisco · $8,500

  Working 6 months later

  20%

  Earnings in one quarter after

  Not reported