Business Information - Marketing Specialist
College of the Desert · Palm Desert, CA
- Cost
- $940
- Length
- 32 weeks
- Working 6 months later
- Not reported
Program names and program descriptions appear here in English, because that is the only language the federal and state records publish them in. Occupation titles are translated where O*NET publishes a Spanish name. Everything else on this page is translated.
What happened to people who took this
- People enrolled
- 8,692
- Finished the program
- 88%Based on 1,837 people
- Working 6 months later
- 4%
- Earnings in one quarter after
- Not reported
The jobs this trains for
This describes the jobs people do, not the classes this program teaches. It comes from the U.S. Department of Labor, which asks people already doing the work. The Department publishes it in English only, so the job names and the sentences below stay in English on this page.
Trains for more than one job. The outlook shown is the weakest of them.
Where California publishes a separate figure for Riverside-San Bernardino-Ontario MSA (Riverside and San Bernardino Counties), it appears beneath the statewide one. Statewide stays the headline: people who train here do not necessarily work here.
Market Research Analysts and Marketing Specialists
Job ads may call this: Market Analyst · Market Researcher · Demographic Analyst · Market Research Analyst
Some of what people in this job do. The Department rates how important each one is, and they appear in that order.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
Show 4 more things this job involves
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Seek and provide information to help companies determine their position in the marketplace.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
What this pays in Riverside-San Bernardino-Ontario MSA (Riverside and San Bernardino Counties)
Each bar runs from the lowest-paid tenth to the highest-paid tenth. The darker middle is where half the people are, and the line is the median.
| Area | The lowest-paid tenth earn under | Half earn under | The highest-paid tenth earn over |
|---|---|---|---|
| Riverside-San Bernardino-Ontario MSA (Riverside and San Bernardino Counties) | $43,843 | $71,012 | $133,035 |
| Across California | $49,253 | $96,289 | $184,647 |
The federal Bureau of Labor Statistics' 2026 figures for Riverside-San Bernardino-Ontario MSA (Riverside and San Bernardino Counties) beside the same figures for the whole state. A region can sit well below or above the statewide spread, and the statewide number is the one most often quoted — so where they differ, the local row is the one that describes the work near this program.
- Typical pay in California
- $96,289per yearRiverside-San Bernardino-Ontario MSA: $73,019
- Projected openings
- 122,600Riverside-San Bernardino-Ontario MSA: 5,240
- Projected change
- +9.4%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- None
- Training after you are hired
- None
No earlier job experience is expected, and new hires are not put through a long training period. For work like this, a program is usually the way in.
These are the federal government's answers for the occupation, not rules this provider sets. California publishes the same two answers for every one of these jobs.
Public Relations Specialists
Pay, hiring, and what people studied
Job ads may call this: Communications Specialist · Public Affairs Specialist · Media Relations Specialist · Public Information Officer
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
Show 4 more things this job involves
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Coach client representatives in effective communication with the public or with employees.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
What this pays in Riverside-San Bernardino-Ontario MSA (Riverside and San Bernardino Counties)
Each bar runs from the lowest-paid tenth to the highest-paid tenth. The darker middle is where half the people are, and the line is the median.
| Area | The lowest-paid tenth earn under | Half earn under | The highest-paid tenth earn over |
|---|---|---|---|
| Riverside-San Bernardino-Ontario MSA (Riverside and San Bernardino Counties) | $46,229 | $79,166 | $131,604 |
| Across California | $50,937 | $87,410 | $165,013 |
The federal Bureau of Labor Statistics' 2026 figures for Riverside-San Bernardino-Ontario MSA (Riverside and San Bernardino Counties) beside the same figures for the whole state. A region can sit well below or above the statewide spread, and the statewide number is the one most often quoted — so where they differ, the local row is the one that describes the work near this program.
- Typical pay in California
- $87,410per yearRiverside-San Bernardino-Ontario MSA: $75,744
- Projected openings
- 31,480Riverside-San Bernardino-Ontario MSA: 1,230
- Projected change
- +8.2%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- None
- Training after you are hired
- None
No earlier job experience is expected, and new hires are not put through a long training period. For work like this, a program is usually the way in.
Program details
This is a hybrid or blended program providing both in-person and online instruction.
The Business Information Marketing Specialist program prepares students to develop dynamic marketing skills and use social media as a part of a marketing strategy to promote businesses, create demand, and increase sales based on customer and market responses. This program includes instruction in buyer behavior and dynamics, principles of marketing research, marketing campaign and strategic planning, market segments, advertising methods, business communications and public relations.
Someone else may be able to pay for this
This program was on California's Eligible Training Provider List when the state last reported it to the U.S. Department of Labor (2026-09-18). Programs on that list can be paid for through an Individual Training Account. Listings are renewed periodically and can lapse, so a program listed when the state last reported may not be listed today. Ask before you rely on it.
Ask before you enroll, not after
The order the rules set out starts at the center rather than at the school. Before a center can find somebody eligible for training services it has to gather enough to decide, at a minimum through an interview, evaluation or assessment and career planning. Referring a person to the provider they have chosen and setting up the account both come after that, and both are the center's to do — the account is a payment agreement with the training provider, and it is the provider that is paid through it. So the call belongs before enrolling and before paying. Anyone who has already done either should still ask, and ask what it means for them.
The place to ask is an America's Job Center of California
Indio Youth Opportunity CenterAffiliate site
Phone: 760-802-6059
44-199 Monroe StreetIndio, CA 92201about 9.6 miles away
Hours: Monday -Friday 8:00am - 5:00pm
Indio Workforce Development Center AJCCComprehensive center
Phone: 760-863-2500
44-199 Monroe StreetSuite BIndio, CA 92201about 9.7 miles away
Hours: Monday - Friday 8:00am - 5:00pm Closed Holidays
Has a veterans' representative
At a comprehensive center all the required partner programs can be reached; an affiliate site offers some of them. Distances are straight-line, so the drive is longer. Call before you travel: opening hours here are as the federal directory published them, and the state notes its own staff are not present at every location.
Find a center anywhere in California, and check what is on the list today:
CareerOneStop — American Job Center Finder (U.S. DOL) · California EDD — Office Locator · California EDD — Eligible Training Provider List
How this gets paid for, and what to ask →
Whether a person can have a program paid for is decided by their local workforce development board and the America's Job Center staff who interview them — not by this site, and not by the training provider. California has 45 local workforce development areas and each sets its own policies, so the answer can differ between two people in neighboring counties. Nothing here is a promise of funding or a determination of eligibility.
The rules cited here, and the state and federal sites linked to, are published in English.
How this site gets its figures, and what they do not tell you →