Digital Marketing Science
UCSC Silicon Valley Extension · Santa Clara, CA
- Cost
- $3,425
- Length
- 10 weeks
- Working 6 months later
- 57%
Program names, program descriptions and occupation titles appear here in English, because that is the only language the federal and state records publish them in. Everything else on this page is translated.
What happened to people who took this
- People enrolled
- 62
- Finished the program
- 92%Based on 60 peopleTypical California program: 85% of 1,951 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
- Working 6 months later
- 57%Typical California program: 69% of 1,690 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
- Earnings in one quarter after
- Not reported
The jobs this trains for
This describes the jobs people do, not the classes this program teaches. It comes from the U.S. Department of Labor, which asks people already doing the work. The Department publishes it in English only, so the job names and the sentences below stay in English on this page.
Trains for more than one job. The outlook shown is the weakest of them.
Where California publishes a separate figure for San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties), it appears beneath the statewide one. Statewide stays the headline: people who train here do not necessarily work here.
Marketing Managers
Job ads may call this: Brand Manager · Product Manager · Marketing Manager · Account Supervisor
Some of what people in this job do. The Department rates how important each one is, and they appear in that order.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
What this pays in San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties)
Each bar runs from the lowest-paid tenth to the highest-paid tenth. The darker middle is where half the people are, and the line is the median.
| Area | The lowest-paid tenth earn under | Half earn under | The highest-paid tenth earn over |
|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) | $146,080 | $235,252 | $356,024 |
| Across California | $106,121 | $196,868 | $331,876 |
The federal Bureau of Labor Statistics' 2026 figures for San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) beside the same figures for the whole state. A region can sit well below or above the statewide spread, and the statewide number is the one most often quoted — so where they differ, the local row is the one that describes the work near this program.
- Typical pay in California
- $196,868per yearSan Jose-Sunnyvale-Santa Clara MSA: $232,818
- Projected openings
- 49,260San Jose-Sunnyvale-Santa Clara MSA: 6,650
- Projected change
- +8.1%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- 5 years or more in a related job
- Training after you are hired
- None
Most people hired for this job have already spent 5 years or more in a related one. Finishing this program may not be enough on its own. Ask the provider who hires their graduates, and what those people did before.
These are the federal government's answers for the occupation, not rules this provider sets. California publishes the same two answers for every one of these jobs.
What people in this job actually studied
Most common: Four-year degree — 58% of the people doing this work.
California says this job usually needs: Bachelor's degree. 16% of the people doing it went less far than that.
- No high school diploma
- 0.6%
- High school diploma
- 4%
- Started college, no degree
- 8%
- Two-year degree
- 4%
- Four-year degree
- 58%
- Master's degree
- 23%
- Doctorate or professional degree
- 2%
This counts people already doing this job, across the whole United States. Every other figure on this page is California's, and the federal government publishes no state version of this one. It is what people happen to have, not a rule about who gets hired. A small row does not mean you would be turned away, and a large one is not a promise of a job.
Market Research Analysts and Marketing Specialists
Pay, hiring, and what people studied
Job ads may call this: Market Analyst · Market Researcher · Demographic Analyst · Market Research Analyst
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
Show 4 more things this job involves
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Seek and provide information to help companies determine their position in the marketplace.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
What this pays in San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties)
Each bar runs from the lowest-paid tenth to the highest-paid tenth. The darker middle is where half the people are, and the line is the median.
| Area | The lowest-paid tenth earn under | Half earn under | The highest-paid tenth earn over |
|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) | $67,778 | $144,342 | $255,973 |
| Across California | $49,253 | $96,289 | $184,647 |
The federal Bureau of Labor Statistics' 2026 figures for San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) beside the same figures for the whole state. A region can sit well below or above the statewide spread, and the statewide number is the one most often quoted — so where they differ, the local row is the one that describes the work near this program.
- Typical pay in California
- $96,289per yearSan Jose-Sunnyvale-Santa Clara MSA: $141,720
- Projected openings
- 122,600San Jose-Sunnyvale-Santa Clara MSA: 12,340
- Projected change
- +9.4%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- None
- Training after you are hired
- None
No earlier job experience is expected, and new hires are not put through a long training period. For work like this, a program is usually the way in.
What people in this job actually studied
Most common: Four-year degree — 57% of the people doing this work.
California says this job usually needs: Bachelor's degree. 18% of the people doing it went less far than that.
- No high school diploma
- 1%
- High school diploma
- 5%
- Started college, no degree
- 8%
- Two-year degree
- 4%
- Four-year degree
- 57%
- Master's degree
- 22%
- Doctorate or professional degree
- 2%
Program details
This program provides online instruction, e-learning, or distance learning only.
This Digital Marketing Science certificate course will transform you into a complete digital marketer with expertise in the most in-demand marketing domains. Fast-track your career in digital marketing with practical training and technical certifications you can apply on the job. Delivered online, this comprehensive curriculum is taught by industry experts and supplemented with live/online mentor-led classes.Youll leave the course with proof of your digital marketing skills. For your final project, you will apply your new skills to the website of a real business in the form of a playbook and get feedback from industry experts and peers.Earn industry-recognized certifications and qualifications:Google Ads Search Certification,Google Analytics Individual, Qualification, HubSpot Email Marketing Certification.Plus several highly marketable certifications offered by Marketo, The Trade Desk, and Facebook as well as tools for: Web Analytics, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Reputation Management, and Digital Marketing Strategy.
Someone else may be able to pay for this
This program was on California's Eligible Training Provider List when the state last reported it to the U.S. Department of Labor (2026-08-04). Programs on that list can be paid for through an Individual Training Account. Listings are renewed periodically and can lapse, so a program listed when the state last reported may not be listed today. Ask before you rely on it.
The place to ask is an America's Job Center of California
North San Jose America`s Job Center of CaliforniaAffiliate site
Phone: 408-216-6200
1901 Zanker RoadSan Jose, CA 95112about 2.8 miles away
Hours: Monday-Friday 8am-5pm
Has a veterans' representative
NOVAworksComprehensive center
Phone: 408-730-7232
456 W. Olive AvenueSunnyvale City HallSunnyvale, CA 94086about 4.5 miles away
Hours: Mon - Fri 8:00 am - 5:00 pm
San Jose Job CenterComprehensive center
Phone: 408-794-1101
1608 Las Plumas AvenueWork2Future-Silicon Workforce Development BoardSan Jose, CA 95133about 5.5 miles away
Hours: Monday - Friday 8a-5p
Distances are straight-line, so the drive is longer. Call before you travel: opening hours here are as the federal directory published them, and the state notes its own staff are not present at every location.
Find a center anywhere in California, and check what is on the list today:
CareerOneStop — American Job Center Finder (U.S. DOL) · California EDD — Office Locator · California EDD — Eligible Training Provider List
How this gets paid for, and what to ask →
Whether a person can have a program paid for is decided by their local workforce development board and the America's Job Center staff who interview them — not by this site, and not by the training provider. California has 45 local workforce development areas and each sets its own policies, so the answer can differ between two people in neighboring counties. Nothing here is a promise of funding or a determination of eligibility.
The rules cited here, and the state and federal sites linked to, are published in English.
How this site gets its figures, and what they do not tell you →