Advertising and Promotions Managers
SOC 11-2011 · 2024-2034
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
How the U.S. Department of Labor describes this work. Published in English only.
What California expects of this job
- Typical pay in California
- $170,036per year
- Projected openings
- 3,210
- Projected change
- +2.6%
- Usually needs
- Bachelor's degree
Skills this work uses most
O*NET, the U.S. Department of Labor's occupation database, rates how important each of these is to this work, and they are listed in that order, most important first. The ratings themselves are not shown, because the data carries the number without the scale it was measured on. The names are as published, in English.
- Active Listening
- Social Perceptiveness
- Critical Thinking
- Speaking
- Judgment and Decision Making
- Reading Comprehension
Pay by region
| Region | Typical pay in California | Projected openings |
|---|---|---|
| San Francisco-San Mateo-Redwood City MD (San Francisco and San Mateo Counties) | $181,192 | 310 |
| Los Angeles-Long Beach-Glendale MD (Los Angeles County) | $161,245 | 810 |
| San Diego-Chula Vista-Carlsbad MSA (San Diego County) | $141,801 | 150 |
| Anaheim-Santa Ana-Irvine MD (Orange County) | $131,078 | 150 |
| Sacramento-Roseville-Folsom MSA (El Dorado, Placer, Sacramento, and Yolo Counties) | $126,370 | 80 |
| San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) | Not reported | 160 |
What the pay actually ranges across
- The lowest-paid tenth earn under
- $74,021
- A quarter earn under
- $124,850
- Half earn under
- $170,036
- Three quarters earn under
- $219,847
- The highest-paid tenth earn over
- $326,751
A median is one point. These are the federal Bureau of Labor Statistics' 2026 figures for California, and they say how far apart the people doing this job actually are. Read them as the spread across everyone already in the work — not as a starting wage and not as a promise about where anyone lands.
Similar work
O*NET, the U.S. Department of Labor's occupation database, names these as occupations involving work similar to this one — its own reading of the job, not a grouping by code. They keep O*NET's order, and only those California publishes a projection for are shown.
| Occupation | Typical pay in California | Projected openings | Projected change |
|---|---|---|---|
| Advertising Sales Agents | $81,092 | 9,540 | -4.9% |
| Marketing Managers | $196,868 | 49,260 | +8.1% |
| Market Research Analysts and Marketing Specialists | $96,289 | 122,600 | +9.4% |
| Public Relations Managers | $170,798 | 8,060 | +8.3% |
| Sales Managers | $137,173 | 88,500 | +2.9% |
| Public Relations Specialists | $87,410 | 31,480 | +8.2% |
Programs that train for this job — 5
Marketing Management Certificate
UCSC Silicon Valley Extension · Santa Clara · $6,770
Digital Marketing
UCSD Division of Extended Studies · La Jolla · $4,025
Visual Communications and Digital Marketing
Ventura Adult and Continuing Education · Ventura · $8,267
Business: Marketing (Associate in Science)
Allan Hancock College · Santa Maria · $4,710
BUS: Digital Marketing Certificate
Diablo Valley College · Pleasant Hill · $1,844