Marketing Management Certificate
UCSC Silicon Valley Extension · Santa Clara, CA
- Cost
- $6,770
- Length
- 36 weeks
- Working 6 months later
- 70%
Program names, program descriptions and occupation titles appear here in English, because that is the only language the federal and state records publish them in. Everything else on this page is translated.
What happened to people who took this
- People enrolled
- 86
- Finished the program
- 100%Based on 38 peopleTypical California program: 85% of 1,951 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
- Working 6 months later
- 70%Typical California program: 69% of 1,690 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
- Earnings in one quarter after
- $17,663A single quarter of earnings, roughly three months, not a yearly salary. Do not compare it directly with the yearly pay shown for the occupation.Typical California program: $10,900 of 1,339 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
The jobs this trains for
This describes the jobs people do, not the classes this program teaches. It comes from the U.S. Department of Labor, which asks people already doing the work. The Department publishes it in English only, so the job names and the sentences below stay in English on this page.
Trains for more than one job. The outlook shown is the weakest of them.
Where California publishes a separate figure for San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties), it appears beneath the statewide one. Statewide stays the headline: people who train here do not necessarily work here.
Advertising and Promotions Managers
Job ads may call this: Account Executive · Promotions Manager · Promotions Director · Communications Manager
Some of what people in this job do. The Department rates how important each one is, and they appear in that order.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Show 2 more things this job involves
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
What this pays in San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties)
Each bar runs from the lowest-paid tenth to the highest-paid tenth. The darker middle is where half the people are, and the line is the median.
| Area | The lowest-paid tenth earn under | Half earn under | The highest-paid tenth earn over |
|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) | $63,447 | $183,528 | $690,462 |
| Across California | $74,021 | $170,036 | $326,751 |
The federal Bureau of Labor Statistics' 2026 figures for San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) beside the same figures for the whole state. A region can sit well below or above the statewide spread, and the statewide number is the one most often quoted — so where they differ, the local row is the one that describes the work near this program.
- Typical pay in California
- $170,036per yearSan Jose-Sunnyvale-Santa Clara MSA: Not reported
- Projected openings
- 3,210San Jose-Sunnyvale-Santa Clara MSA: 160
- Projected change
- +2.6%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- Under 5 years in a related job
- Training after you are hired
- None
Employers usually expect some time in a related job as well as the training. Ask the provider what their graduates did before they were hired.
These are the federal government's answers for the occupation, not rules this provider sets. California publishes the same two answers for every one of these jobs.
What people in this job actually studied
Most common: Four-year degree — 66% of the people doing this work.
California says this job usually needs: Bachelor's degree. 19% of the people doing it went less far than that.
- No high school diploma
- 0.7%
- High school diploma
- 3%
- Started college, no degree
- 9%
- Two-year degree
- 6%
- Four-year degree
- 66%
- Master's degree
- 14%
- Doctorate or professional degree
- 2%
This counts people already doing this job, across the whole United States. Every other figure on this page is California's, and the federal government publishes no state version of this one. It is what people happen to have, not a rule about who gets hired. A small row does not mean you would be turned away, and a large one is not a promise of a job.
Marketing Managers
Pay, hiring, and what people studied
Job ads may call this: Brand Manager · Product Manager · Marketing Manager · Account Supervisor
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
What this pays in San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties)
Each bar runs from the lowest-paid tenth to the highest-paid tenth. The darker middle is where half the people are, and the line is the median.
| Area | The lowest-paid tenth earn under | Half earn under | The highest-paid tenth earn over |
|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) | $146,080 | $235,252 | $356,024 |
| Across California | $106,121 | $196,868 | $331,876 |
The federal Bureau of Labor Statistics' 2026 figures for San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) beside the same figures for the whole state. A region can sit well below or above the statewide spread, and the statewide number is the one most often quoted — so where they differ, the local row is the one that describes the work near this program.
- Typical pay in California
- $196,868per yearSan Jose-Sunnyvale-Santa Clara MSA: $232,818
- Projected openings
- 49,260San Jose-Sunnyvale-Santa Clara MSA: 6,650
- Projected change
- +8.1%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- 5 years or more in a related job
- Training after you are hired
- None
Most people hired for this job have already spent 5 years or more in a related one. Finishing this program may not be enough on its own. Ask the provider who hires their graduates, and what those people did before.
What people in this job actually studied
Most common: Four-year degree — 58% of the people doing this work.
California says this job usually needs: Bachelor's degree. 16% of the people doing it went less far than that.
- No high school diploma
- 0.6%
- High school diploma
- 4%
- Started college, no degree
- 8%
- Two-year degree
- 4%
- Four-year degree
- 58%
- Master's degree
- 23%
- Doctorate or professional degree
- 2%
Sales Managers
Pay, hiring, and what people studied
Job ads may call this: Sales Manager · Sales Director · Sales Supervisor · District Sales Manager
- Oversee regional and local sales managers and their staffs.
- Resolve customer complaints regarding sales and service.
- Monitor customer preferences to determine focus of sales efforts.
- Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
Show 3 more things this job involves
- Review operational records and reports to project sales and determine profitability.
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
- Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
What this pays in San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties)
Each bar runs from the lowest-paid tenth to the highest-paid tenth. The darker middle is where half the people are, and the line is the median.
| Area | The lowest-paid tenth earn under | Half earn under | The highest-paid tenth earn over |
|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) | $85,745 | $205,165 | $351,784 |
| Across California | $65,511 | $137,173 | $305,623 |
The federal Bureau of Labor Statistics' 2026 figures for San Jose-Sunnyvale-Santa Clara MSA (San Benito and Santa Clara Counties) beside the same figures for the whole state. A region can sit well below or above the statewide spread, and the statewide number is the one most often quoted — so where they differ, the local row is the one that describes the work near this program.
- Typical pay in California
- $137,173per yearSan Jose-Sunnyvale-Santa Clara MSA: $204,167
- Projected openings
- 88,500San Jose-Sunnyvale-Santa Clara MSA: 7,760
- Projected change
- +2.9%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- Under 5 years in a related job
- Training after you are hired
- None
Employers usually expect some time in a related job as well as the training. Ask the provider what their graduates did before they were hired.
What people in this job actually studied
Most common: Four-year degree — 46% of the people doing this work.
California says this job usually needs: Bachelor's degree. 40% of the people doing it went less far than that.
- No high school diploma
- 2%
- High school diploma
- 11%
- Started college, no degree
- 19%
- Two-year degree
- 8%
- Four-year degree
- 46%
- Master's degree
- 13%
- Doctorate or professional degree
- 2%
Program details
This is a hybrid or blended program providing both in-person and online instruction.
The days of siloed sales and marketing are over. The buyer is now in control. We teach you the tools you need to succeed in sales and marketing alignment; the fusion of sales, marketing, and social selling; and programmatic marketing and sales. Learn how artificial intelligence can personalize the customer experience. We offer two tracks and a shorter specialization.
Someone else may be able to pay for this
This program was on California's Eligible Training Provider List when the state last reported it to the U.S. Department of Labor (2026-08-04). Programs on that list can be paid for through an Individual Training Account. Listings are renewed periodically and can lapse, so a program listed when the state last reported may not be listed today. Ask before you rely on it.
The place to ask is an America's Job Center of California
North San Jose America`s Job Center of CaliforniaAffiliate site
Phone: 408-216-6200
1901 Zanker RoadSan Jose, CA 95112about 2.8 miles away
Hours: Monday-Friday 8am-5pm
Has a veterans' representative
NOVAworksComprehensive center
Phone: 408-730-7232
456 W. Olive AvenueSunnyvale City HallSunnyvale, CA 94086about 4.5 miles away
Hours: Mon - Fri 8:00 am - 5:00 pm
San Jose Job CenterComprehensive center
Phone: 408-794-1101
1608 Las Plumas AvenueWork2Future-Silicon Workforce Development BoardSan Jose, CA 95133about 5.5 miles away
Hours: Monday - Friday 8a-5p
Distances are straight-line, so the drive is longer. Call before you travel: opening hours here are as the federal directory published them, and the state notes its own staff are not present at every location.
Find a center anywhere in California, and check what is on the list today:
CareerOneStop — American Job Center Finder (U.S. DOL) · California EDD — Office Locator · California EDD — Eligible Training Provider List
How this gets paid for, and what to ask →
Whether a person can have a program paid for is decided by their local workforce development board and the America's Job Center staff who interview them — not by this site, and not by the training provider. California has 45 local workforce development areas and each sets its own policies, so the answer can differ between two people in neighboring counties. Nothing here is a promise of funding or a determination of eligibility.
The rules cited here, and the state and federal sites linked to, are published in English.
How this site gets its figures, and what they do not tell you →