Digital Marketing
UCSD Division of Extended Studies · La Jolla, CA
- Cost
- $4,025
- Length
- 27 weeks
- Working 6 months later
- 81%
Program names and program descriptions appear here in English, because that is the only language the federal and state records publish them in. Occupation titles are translated where O*NET publishes a Spanish name. Everything else on this page is translated.
What happened to people who took this
- People enrolled
- 243
- Finished the program
- 100%Based on 155 peopleTypical California program: 85% of 1,951 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
- Working 6 months later
- 81%Typical California program: 69% of 1,690 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
- Earnings in one quarter after
- $9,119A single quarter of earnings, roughly three months, not a yearly salary. Do not compare it directly with the yearly pay shown for the occupation.Typical California program: $10,900 of 1,339 reportingThat median pools every California program that reported this measure, whatever its length, credential, or field, and leaves out the ones that reported nothing. It is a reference point, not a rating of this program.
The jobs this trains for
This describes the jobs people do, not the classes this program teaches. It comes from the U.S. Department of Labor, which asks people already doing the work. The Department publishes it in English only, so the job names and the sentences below stay in English on this page.
Trains for more than one job. The outlook shown is the weakest of them.
Where California publishes a separate figure for San Diego-Chula Vista-Carlsbad MSA (San Diego County), it appears beneath the statewide one. Statewide stays the headline: people who train here do not necessarily work here.
Advertising and Promotions Managers
Job ads may call this: Account Executive · Promotions Manager · Promotions Director · Communications Manager
Some of what people in this job do. The Department rates how important each one is, and they appear in that order.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Show 4 more things this job involves
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
What this pays in San Diego-Chula Vista-Carlsbad MSA (San Diego County)
Each bar runs from the lowest-paid tenth to the highest-paid tenth. The darker middle is where half the people are, and the line is the median.
| Area | The lowest-paid tenth earn under | Half earn under | The highest-paid tenth earn over |
|---|---|---|---|
| San Diego-Chula Vista-Carlsbad MSA (San Diego County) | $72,710 | $139,349 | $224,931 |
| Across California | $74,021 | $170,036 | $326,751 |
The federal Bureau of Labor Statistics' 2026 figures for San Diego-Chula Vista-Carlsbad MSA (San Diego County) beside the same figures for the whole state. A region can sit well below or above the statewide spread, and the statewide number is the one most often quoted — so where they differ, the local row is the one that describes the work near this program.
- Typical pay in California
- $170,036per yearSan Diego-Chula Vista-Carlsbad MSA: $141,801
- Projected openings
- 3,210San Diego-Chula Vista-Carlsbad MSA: 150
- Projected change
- +2.6%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- Under 5 years in a related job
- Training after you are hired
- None
Employers usually expect some time in a related job as well as the training. Ask the provider what their graduates did before they were hired.
These are the federal government's answers for the occupation, not rules this provider sets. California publishes the same two answers for every one of these jobs.
Marketing Managers
Pay, hiring, and what people studied
Job ads may call this: Brand Manager · Product Manager · Marketing Manager · Account Supervisor
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
Show 4 more things this job involves
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
What this pays in San Diego-Chula Vista-Carlsbad MSA (San Diego County)
Each bar runs from the lowest-paid tenth to the highest-paid tenth. The darker middle is where half the people are, and the line is the median.
| Area | The lowest-paid tenth earn under | Half earn under | The highest-paid tenth earn over |
|---|---|---|---|
| San Diego-Chula Vista-Carlsbad MSA (San Diego County) | $101,179 | $177,773 | $310,869 |
| Across California | $106,121 | $196,868 | $331,876 |
The federal Bureau of Labor Statistics' 2026 figures for San Diego-Chula Vista-Carlsbad MSA (San Diego County) beside the same figures for the whole state. A region can sit well below or above the statewide spread, and the statewide number is the one most often quoted — so where they differ, the local row is the one that describes the work near this program.
- Typical pay in California
- $196,868per yearSan Diego-Chula Vista-Carlsbad MSA: $174,772
- Projected openings
- 49,260San Diego-Chula Vista-Carlsbad MSA: 4,360
- Projected change
- +8.1%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- 5 years or more in a related job
- Training after you are hired
- None
Most people hired for this job have already spent 5 years or more in a related one. Finishing this program may not be enough on its own. Ask the provider who hires their graduates, and what those people did before.
Sales Managers
Pay, hiring, and what people studied
Job ads may call this: Sales Manager · Sales Director · Sales Supervisor · District Sales Manager
- Oversee regional and local sales managers and their staffs.
- Resolve customer complaints regarding sales and service.
- Monitor customer preferences to determine focus of sales efforts.
- Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
Show 4 more things this job involves
- Review operational records and reports to project sales and determine profitability.
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
- Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
- Determine price schedules and discount rates.
What this pays in San Diego-Chula Vista-Carlsbad MSA (San Diego County)
Each bar runs from the lowest-paid tenth to the highest-paid tenth. The darker middle is where half the people are, and the line is the median.
| Area | The lowest-paid tenth earn under | Half earn under | The highest-paid tenth earn over |
|---|---|---|---|
| San Diego-Chula Vista-Carlsbad MSA (San Diego County) | $61,139 | $121,759 | $270,249 |
| Across California | $65,511 | $137,173 | $305,623 |
The federal Bureau of Labor Statistics' 2026 figures for San Diego-Chula Vista-Carlsbad MSA (San Diego County) beside the same figures for the whole state. A region can sit well below or above the statewide spread, and the statewide number is the one most often quoted — so where they differ, the local row is the one that describes the work near this program.
- Typical pay in California
- $137,173per yearSan Diego-Chula Vista-Carlsbad MSA: $127,756
- Projected openings
- 88,500San Diego-Chula Vista-Carlsbad MSA: 6,930
- Projected change
- +2.9%
- Usually needs
- Bachelor's degree
Getting in
- Experience needed first
- Under 5 years in a related job
- Training after you are hired
- None
Employers usually expect some time in a related job as well as the training. Ask the provider what their graduates did before they were hired.
Program details
This is a hybrid or blended program providing both in-person and online instruction.
Program Benefits:Develop an understanding of the digital marketing ecosystem its various channelsLearn how to create an effective digital marketing strategyDevelop knowledge to create and sustain digital marketing campaignsCreate engaging and effective content for various online marketing channelsUtilize SEM tools to drive more traffic to your websiteUnderstand how to use social media platforms, blogging, video, and email marketingGain insight on how to use tools and approaches to measure and evaluate the effectiveness of digital marketing campaignsWho Should Attend?Individuals looking for an entry-level job in digital marketing.Marketing professionals seeking new skills or advancement.Mid-level marketing professionals seeking to modernize their skill set.Business professionals or non-profit employees who oversee the marketing function for their organization.
Someone else may be able to pay for this
This program was on California's Eligible Training Provider List when the state last reported it to the U.S. Department of Labor (2026-09-18). Programs on that list can be paid for through an Individual Training Account. Listings are renewed periodically and can lapse, so a program listed when the state last reported may not be listed today. Ask before you rely on it.
Ask before you enroll, not after
The order the rules set out starts at the center rather than at the school. Before a center can find somebody eligible for training services it has to gather enough to decide, at a minimum through an interview, evaluation or assessment and career planning. Referring a person to the provider they have chosen and setting up the account both come after that, and both are the center's to do — the account is a payment agreement with the training provider, and it is the provider that is paid through it. So the call belongs before enrolling and before paying. Anyone who has already done either should still ask, and ask what it means for them.
The place to ask is an America's Job Center of California
Metro Career CenterAffiliate site
Phone: 619-319-9675 and 619-266-4253
4389 Imperial AvenueSan Diego, CA 92113about 14.3 miles away
Hours: Monday - Friday 8 a.m. - 5 p.m.
Has a veterans' representative
East County Career CenterAffiliate site
Phone: 619-319-9675
151 Van Houten AvePCGEl Cajon, CA 92020about 16.4 miles away
Hours: Monday - Friday 8:00am- 5:00pm
South Bay Career CenterComprehensive center
Phone: 619-319-9675
333 H StreetSouth Bay Career Bldg. Suite 1055Chula Vista, CA 91910about 19.1 miles away
Hours: Monday - Friday 8:00 a.m. - 5 :00p.m.
At a comprehensive center all the required partner programs can be reached; an affiliate site offers some of them. Distances are straight-line, so the drive is longer. Call before you travel: opening hours here are as the federal directory published them, and the state notes its own staff are not present at every location.
Find a center anywhere in California, and check what is on the list today:
CareerOneStop — American Job Center Finder (U.S. DOL) · California EDD — Office Locator · California EDD — Eligible Training Provider List
How this gets paid for, and what to ask →
Whether a person can have a program paid for is decided by their local workforce development board and the America's Job Center staff who interview them — not by this site, and not by the training provider. California has 45 local workforce development areas and each sets its own policies, so the answer can differ between two people in neighboring counties. Nothing here is a promise of funding or a determination of eligibility.
The rules cited here, and the state and federal sites linked to, are published in English.
How this site gets its figures, and what they do not tell you →